12/27/09

Attention to detail.

DJ Primo. One of the hardest working Producers/DJ's in the game just recently launched a collabo with one of the dopest shoe companies in the game.. Nike. Making up 50 percent of Gang Starr, DJ Premier is amongst the biggest of names in East Coast hip-hop, having worked alongside many legends, including Notorious B.I.G., Grand Master Flash, Jay-Z, plus a whole load more. Premier’s latest escapades see him collaborate with Nike on this subtle Air Force 1 colourway. Orange lacing, tongue tag, contrast stitching and insole sits quietly alongside a white swoosh and all-black-everything-else. With subtle detailing near the heel and toebox and ‘Premier’ on the lace-jewell; the more you inspect this shoe, the more you find. With matching material for the top of the heel and side panels, the sneaker has all the markings of a successful collaboration which should appeal beyond the hip-hop scene.






Jump rope style anglet. word.