Cut from a different cloth.

Season 3 is coming. After a couple of months of hiatus, season 3 is dropping soon. 15 new designs, new t-shirt colorways, women's t-shirts, Goorin Bros Fedora and a fitted hat from ELM company. Its coming..

Nuff Said.

*Domestic orders only.



Amongst a sea of Black Friday promotions Fitted Hawaii stands out from the pack with a solid two part release – one in-store and one online. The breakdown is as follows:
The in-store release, dubbed Front Lines features an all black Mua New Era, an all black hoody which sees white trilocks running down both sides of the sleeves, while the back features prominent Hawaiian weapons printed in white. Lastly we have a white Survival of the Fitted tee. Included alongside this release, we’re selling limited amounts in official Fitted x Bic pens and lighters. The pens feature Aloha Served Daily and Fitted inscriptions while the lighters features black trilocks on both sides. Both pen and lighters come in one color: yellow.
The online store will be releasing the following pack. This pack features a Cooperstown Brooklyn Dodgers New Era in red with white stitching. Up next is a white pocket t-shirt called “Third Dimension” which features a black triangle filled with trilocks; on each side are two black thunderbolts with Fitted resting beneath. To cover all that up is an all black hoody with a Hawaiian black flag (tonal) on the backside and a tonal A (in reflective black ink) which stands for Anarchy; which pretty much sums up Black Friday, doesn’t it?

Seattle Steez.

Shop of the day! Stussy Seattle. Nestled 840 miles from our hometown is Seattle, Washington..Infamous for there coffee, fish throwing pike street and now Stussy. The Seattle Chapter will be situated close to a familiar local institution as it takes its residency next to GOODS. Here’s a look into the store’s interior design as well as the opening day t-shirts done in classic Stussy style.



Picture of the day! XiAN Photography's latest ad. Ferrer's riding his custom Broakland Pipe Bomb poppin' No-Handed/One-Footed Wheelie/Barspins. Good looking xian.



NYC Handleballers.


Innovator of style

Graff spot of the day! Stealing the spotlight is Pose and Augor. Taking a trip down south to sunny los angeles, home of one of the influential clothing lines, LRG. Enjoy.


Pantone Bandit.

Clothing line of the day! REBEL8. have released their very first lookbook for their Winter 2009-2010 collection. Photographed by Dylan Maddux, the models were Benny Gold, Lowcard Rob, Henry Lewis and John Trippe. The collection has a strong American Workwear influence which include pieces like flannel shirt and varsity jacket. All pieces are now available in REBEL8’s stocklist and at REBEL8.com in the very near future.




just mesmerized...

Club XS, cant wait to peep it in the summer, winter time...a bit cold, when outside.
Gambling in the pool area, private Gazebos, and alcohol...need i say more.

hangover food...did me right, double patty at Serendipity

Congrats Manny... keep on doin' it for the Philippines!


For the kids.

New Products! Limited Edition Unification of San Jose T-Shirt now in the online shop. This collabo t-shirt features Breezy Excursion, Halloway, CLOUT, Cukui and Shorty Fatz. All the proceeds from the t-shirt to the Air Systems Foundation, Inc.

This non-profit organization will benefit children's programs and charities throughout Santa Clara County. (Bay Area, CA)


The Fam.

Lets take a little trip, hop skip and a jump away. Local to the scene, Shorty
Fatz bicycles & Humble Beginnings Tattoo Studio, the foundation of 
Cukui.. Back by popular demand..


Catch a bad one.

Blog of the day! Remix Label. Founded in 2003, covers the basis of hip-hop as a lifestyle.  Remix label reviews everything from clothing, music to interviews. Check out the latest installment featuring Cukui..Whats good Mike!



Don't shoot the messenger.

Shop of the Day! Today's shop of the day is the Black Scale Flagship shop in Union Square (San Francisco, CA). We watched this brand grow from the ground up. Here’s an exclusive look at the interior of the newly opened Black Scale flagship store, out in San Francisco. Currently with a unfussy and modest approach, the store is spacious – which allows not only for easy navigation, but also enables you to get a good look at the goods! For a simple shopping experience, the latest Black Scale store, is now open.

What up to Mega and Alfred.



For a limited time only! Cukui is now selling at Street Lounge in Japan. Shout out to Akira and Dee Jae.




Never burn bridges.

The Tenderloin Project x Black Scale from Sean Desmond on Vimeo.

This video showcases the collaboration between The Tenderloin Project and San Francisco-based Black Scale, as they release two new tees and a hat from The Tenderloin Project, both welcoming the new Black Scale flagship store. The campaign will help raise money for the Tenderloin Community of San Francisco. Video and photography was done by Sean Desmond.

Black Scale
55 Grant Avenue
San Francisco, CA 94108

Never believe the hype.

Shop of the day! Invisible Stripes..Today we decided to visit some good friends of ours, opening there doors earlier this month. INVS. Post Street. San Francisco. CA. Whattup Tom!




Daily doses

Japan 2009, pics by Michelle locquiao


It's a family affair.

In and around town! Lowrider arcade 2, Cow palace. We will be in the building along with Clout Magazine, Phil wood, AG and DJ Cutso for San Francisco Bike Expo. Feel free to join us for some good times!

Cow Palace
Saturday, Nov 21st 2009


Who shot ya.

Shop of the day! 5&ADIME. San Diego. Come get yours!

5 & A Dime
701 8th Ave.
San Diego, CA 92101
(619) 236-0364

Goorin bros Spring 2010 Collection

1333 Minna began in 2006 as a collaboration between Ben Goorin hat maker and owner of Goorin Bros, and San Francisco based artist Jeffery Rubin. Since then the initial alliance has blossomed into a thriving collective of artists, designers, painters, photographers, print-makers, tattoo artists and graffiti artists. Housed within an industrial warehouse on the edge of the Mission District in San Francisco, a creative lifestyle has evolved out of friendship and a desire to create the finest hats possible. 1333 Minna hats are created from original illustrations, custom patterns, the finest of fabrics, and a craftsman approach to design.

Check out the new 2010 spring catalog. Featuring the Maori Koru, a earth-tone fedora with a tribal side piece done right.  Orly Locquiao (Humble Beginnings / Cukui)