Hawaiian-based Morals Fibers teamed-up with local tattoo artist Lucky Olelo to create the Tako t-shirt as part of MF’s newest capsule. Serving as both brand and screen shop, a background into Morals Fibers’ t-shirt screening process is represented in this video. The brand which was originally founded in 2000 by Kyle Ito but has since re-emerged tahnks to the help of Aloha Fixed’s Ryan Lau and the aforementioned Lucky Olelo.
5/29/10
5/28/10
Design and Development.
The flagship store is coming together nicely..Taking one step at a time.
Pictures via
Serving the masses.
Subzero Festival! The Shorty Fatz team will be showcasing there signature bikes, painting live, djing, and releasing some new limited edition Tees!!
Make sure to come by, say watup.
June 4th, 2010
SoFA district in downtown San Jose.
5/27/10
5/25/10
Mock ups and Ideas...
Today was another gloomy day here in the bay. Hugo recycled some of the
old wood to mock up the benches, the counter top and the display case to give a feeling of the space that will be used. It was good to get a rough look at what it will sort of look like. Time to do the fabrication, and wood work...we will keep you posted, and also let you know the opening date...for our flagship store..
5/24/10
Tenderloin project.
Video of the day. Presenting itself as a collaboration combining socio-economic issues together with fashion, The Tenderloin x Black Scale collection recently enjoyed an opening at the Black Scale store in San Francisco to further highlight the project.
Having recently released the 2nd part to the collection, the event included an in-depth perspective into The Tenderloin Project from organizer and photographer Sean Desmond. The Tenderloin Project was launched back in 2009 as Desmond look to highlight the unfortunate and marginalized living within San Francisco’s Tenderloin district.
5/22/10
Session one...Inspiration
Inspiration. The first stage is in motion and the plans are drawn up and the stress from my shoulders have been lifted. All I gotta say is, Hugo Mccloud...His works and his balance with all the materials used in his builds are some things I would have never thought of. Basic elemental concepts mixed with simplicity and modern contemporary. The foundation is set and now its time to build...
Subscribe to:
Posts (Atom)